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Marketing: Get Noticed In A Crowd

Marketing: Get Noticed In A Crowd

Written by Codie Sanchez                                                       Topics: The Struggle Isn't Real 

 


The art of standing out in a crowded, noisy, colorful crowd. 
If you find yourself doing what everyone else is doing, you might want to take a pause.

How To Market (aka Sell) Like A Pro

You have product, you want to sell said product, but you need to get your incredible product noticed in order to sell it. That's marketing 101, right? Here’s the problem, marketing is crowded, noisy and confusing. So how do you quiet the noise and trumpet your ideas like a supersonic blast? How do your blog posts and paid endorsements not drown in the sea of sameness? We are going to talk about one marketing industry vet's ideas for how to jumpstart marketing right off the OR table.

We’re going to talk about if traditional marketing is dead and social marketing has won the game? We are going to talk about where to spend your hard earned money? How do you use the right channels and why? And the man leading us today has a killer perspective as a long time traditional marketing content specialist. Jim Knapp (@jim_knapp) is a media man… 45 minutes with him is like a shot of marketing adrenaline straight to the heart. Jim leads marketing business development for Bonneville Phoenix, KTAR and Arizona Sports, he’s spent thirty years crafting the pitches of companies who want to touch us all through the airwaves.

Why do I have him on here instead of some blonde 20 something blogger talking about shoppable links and S4S? Well h*ll I’ll probably have one of those on here too BUT I firmly believe that when everyone is crowding one space you need to think long and hard about why you two are pushing through the crowds, remember; what if it was easy?

Here are some of the questions Jim answers: Get excited. 

  1. What are most people doing wrong with social media and traditional marketing?
  2. Talk to me about the differences between the two?
  3. Who is doing traditional media really well? Who is combining the two well?
  4. How do you judge returns and reach?
  5. For someone who is building a business or brand what advice do you have for them in how to engage in marketing?
  6. When do ads make sense, where and what are the keys to doing this right?
  7. How do you narrow down your audience (the mad men story)
  8. What are the biggest mistakes happening in marketing right now?
  9. What is the one thing any person looking to sell something should do now?

Hope you enjoy! Ciao!

Codie Sanchez 

Stream and subscribe on iTunes click here.

Want to hear another podcast about how to find your why and passion? — Listen to my broadcast on Girl Power Hour Radio. Here I talk about 5 steps to finding what you want and then executing.

CLICK THE PICTURE BELOW TO DOWNLOAD MY FREE GUIDE:

Marketing, Free Marketing, Guerrilla Marketing

How To Turn $0 An Hour Work Into Profits

How To Turn $0 An Hour Work Into Profits

Written by Codie Sanchez                                                                   Topics: The Struggle Isn't Real 


If it’s not profitable it is not sustainable.

How To Catch the Big Fish...

There are two ways to sell anything in life 1) whale hunting 2) daily casting. Most people spend their lives doing the latter. Why? Because hunting big fish is scary. What happens if you don't catch it? Am I going to starve? It seems so much safer to play in the shallows and go after the small fish. The problem is that the fishing is best where the fewest go. Thus this interview is about how to fish in the depths in order to turn the strategic work you are doing into major cash flow. Listen in for this specific actionable plan with Latina Bloggers Connect. 

Stream and subscribe on iTunes click here.

Want to hear another podcast about how to find your why and passion? — Listen to my broadcast on Getting Over Fear to Take the Next Step. Here I talk about 5 steps to finding what you want and then executing.

Monday Slay Time... (One Post, 5 Goodies)

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Monday Slay Time... (One Post, 5 Goodies)

Here is your Monday Slay, 5 tips for making this week a game changer. 
 

If you do what you’ve always done, you’ll get what you’ve always gotten.”
— Tony Robbins

Scheduling is a b*tch isn't it? Calendly makes life a little easier. Simply sign up (it's free). It links to your calendar and you can send anyone you are meeting with your availability, set auto reminders, notifications etc. Don't underestimate the time we lose emailing back and forth scheduling.

Multiply your Client/Subscriber List- LeadPages, think if you could mass text your clients an auto signup button, buy more hours button, or join our email list button all to their phone. Then when they click it sends them to an epic landing page. Boom baby, that is Leadpages. 

What I'm Reading - Oldie but a goodie, "Awaken the Giant Within," by Tony Robbins. He is the master of interventions and life changes. Read it bit by bit like a workbook, and see what happens. 

Quote I am ruminating on, "If you do what you've always done, you'll get what you've always gotten." - Tony Robbins.

Best Money I've Spent - The wireless mouse, if you use a laptop, or travel often this will save you mountains of time and is a steal at $7.99. 

What do you think of Monday Slay? If you dig it please forward to a friend to sign up

I'd love to hear what you want more of, shout out to me on twitter @codie_sanchez. 

Thank you for going on this journey with me!

Codie

P.S. — Don't know where to start, but know you want to change something? In this post, I talk about how to become an expert in anything with small, easy steps to start you on your path. 

P.S.S. - There are no sponsorships for any items I recommend, and I only ever recommend something I use. Instead of sales stuff, just great stuff.

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How To Become An Expert In Anything

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How To Become An Expert In Anything

Get Paid, Get Rich, Make Money Online
Money isn’t the goal. The goal is to work where you want, when you want, and on what you want. -
— Codie Sanchez

Most people go after opportunities the traditional way. They want to get paid, get rich and get noticed but they do it wildly inefficiently. If you want to be in a certain industry you go interview at companies that are related, you major in it in college, you talk to people about how to get into the industry or you go get specialized degrees that cost you thousands (aka our giant college debt problem in the US). Let me show you why you are working much harder than you need to. Instead of going after jobs, let the jobs/opportunities come to you. How do you do that? You become an expert in your space. You get paid to be an influencer. This is not a get rich quick idea, this is you leveraging your unique skill and passion to a profitable and sustainable end. Think you don't have what it takes? In this episode with Girl Power Hour Radio, I talk about the five steps you can take right now to know more, in one week, than 99.9% of the population knows on your subject matter. 

I hope you enjoy it!

QUESTION OF THE DAY: What was your favorite quote or lesson from this episode? Please let me know in the comments. Also I'd love to hear your stories on how you get paid to be an expert now!

Four Steps To Never Having to Interview Again

Can you imagine, never interviewing again? Never job hunting or checking in on employers. Sound like a too good to be true late night tv ad? It’s not. It’s simply bringing opportunities to you, instead of searching for opportunities. How? You become an expert. You build your personal brand, define your space, and create niche. There is extreme power in this. It allows opportunities to flow to you instead of you chasing them. No more interviews instead, people who want you will have to prove to you that they are someone YOU want to work with. Imagine interviewing companies instead of the other way around. That is what it means to be an expert.

Now you might say, that sounds amazing but how? Isn’t becoming an expert difficult?

This is when the little voice in our head creeps in telling us, but wait a second, I’m not an expert? Who am I to share my ideas? I’m too young, too inexperienced, I don’t know enough? What if I fail?

Stop it. As one of my influencers said to me, “Next time the devil tries to feed you nerves – you tell him you didn’t ask his opinion. You close your eyes and listen to your heart beat. Remember you’re supposed to be where you are and feel doubt wash away.” So start with quieting that internal hater.

This step is critical, because often fear is what stops us from taking the one step that will change it all. Click here to listen to real life examples of people doing just that! Now that we have kicked fear to the curb, the honest truth is that becoming an expert is nowhere near as difficult as we are told. Don’t even think about going back to school, put down the self help book, forget spending years toiling as an intern. This is something you can do on the side while still cashing your pay check. I’m going to break down exactly how to do it.

But first who am I to tell you any of this? I don’t proclaim to have it all figured out or be Sheryl Sandberg Jr, far from it, I love four letter words and crop tops WAY too much. I’m a millennial with all the typical trappings, but what I will admit is that I keep jumping over hurdles that others tell me are impossible, enjoying life with experiences that most people wait for retirement to do, and getting access and income far exceeding the norm. I’ve been a Latina journalist covering human trafficking in Mexico, a finance exec consulting with global pensions, a speaker talking about marketing to hundreds, a podcast host on The Struggle Isn’t Real, a startup CEO of ThreadsRefined on the Today Show, and a leader managing a global team in two businesses before the age of 30.

Now I think all of us struggle with sharing our inner badass, especially at Latino’s it just feels lack a like of humility. It’s funnier to talk down about our selves, isn’t it? So I share all of this not to tout how incredible I think I am, in fact I’m ridiculously normal, but to say that everything I have achieved is deliciously feasible. I’m convinced we can do infinitely more than we think we are capable. So if you are stuffed in a cubicle, trying to find what your “purpose” is, or just interested in how to have your cake and eat it too, you are in the right place.

 

So let’s get you started:

Step One: So you’re going to become an expert. What in? Don’t let this daunt you, whatever you choose does not need to be engraved on your tombstone.

Here’s how to find yours. What can you do for hours and get lost in? Have you had that feeling before where you are so engaged that time fades? When my fingers stroke a keyboard, there is a silence that takes over. So ask yourself, what is yours? Write down the last time you felt like that? Don’t panic if you can’t remember, allow yourself some time to ruminate. Most critically, be honest. It most likely wasn’t the last time you were building houses for the homeless, this is about you not your ego. Flush it out until you get 3-5 times that felt so delectably right.

Step Two: Paint the landscape

Who are the players in your new world? That means open excel right now, create a spreadsheet with 5 tabs 1) Experts 2) Conferences 3) Groups 4) Blogs 5) Books. Each one of these tabs you will fill up with 5 of the top centers of influence in your area to contact them, join them, and read them. Once you’re done you are legitimately more educated on your subject than 99% of the population. Congratulations.

Step 3: Create a Pitch

Don’t agonize. For everything that we have discussed done is better than perfect. You can do everything I just talked about in a coffee fueled weekend. Now get together a little pitch and a media kit. What does that mean? This means you need an email template to send to your top experts. Your goal? You want to help them, guest blog post, speak at conferences, be on podcasts, join the board, volunteer. Whatever it takes to get your name out. If you want mine tweet me at @codie_sanchez.

Step 4: Pound the proverbial pavement. Finally, pitching time.

This is a numbers game so try to collect no’s like people collect medals, every no gets you closer to someone who will say yes. I like using google drive so that I can share my list with my assistants for them update real time. So I create another tab, this one is just to track all my calls, emails and run in’s. I count the number of no’s like the stereotypical man counts the notches in his bed post, with pride.

 

That is it, four steps to expertise. Sometimes the simplest process is the best one.

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