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Start A Clothing Brand: But Don't Go Bankrupt ;)

Start A Clothing Brand: But Don't Go Bankrupt ;)

Written by Codie Sanchez                       Topics: The Struggle Isn't Real

 


Start A Clothing Brand

With Nasty Gal declaring Chapter 11 Bankruptcy this week, it made me realize how the shiny bow is often on the gnarliest of presents. Don't let the veneer fool you, starting a business ain't for sissies. 

Don’t let the veneer fool you, starting a business ain’t for sissies.

People, I dig this episode a lot because I love nothing more than a super actionable breakdown from an expert in their space. This is the episode for you if you want to build a distribution company OR a fashion/apparel/graphic tee company. You all actually requested this one, so that is extra fun. 

And it makes sense right, I mean haven't you ever had a quote and thought GOD I should make this into a t-shirt. Well here's how to do it.. and we are assuming you know all the normal business portions we focus on the nitty gritty of clothing. I know Sophia Amoroso is all the rage, graphic tees are selling like hot cakes (I’m probably the largest purchaser), and boutique brands are popping up more frequently than election memes so there has to be something here. 

But the questions are: 

How do you in fact build a fashion or t-shirt company? (without going broke)

What the heck is screen printing ?

When does it make sense to start your own company , how do you do it on the cheap? 

What is the biggest surprise, and what kills dreams of beautiful graphic tees faster than anything?

We answer all these and more!

For the first 10 minutes we dive into how to build any company (and not hire shitty people in particular). The rest of it we get down and dirty into the not so fancy side of fashion. 

There is more noise than you can imagine in clothing, it’s a crowded industry. If you don’t know your differentiator. You are in trouble.
— Ryan Egan

Well without further ado I have on for you Ryan Egan @slcactivewear , the T-shirt & Apparel Queen. Ryan is founder of SLC activewear and comes from a long line of apparel distributors. I can vouch for the fact that she literally can tell what brand you're wearing without looking at your label. Superpowers.

Honestly, if you are looking to start a clothing company make sure you listen from 15 minutes in, it will save you a world of headache. 

P.S. Thought to live by... "There is more noise than you can imagine in clothing, it's a crowded industry. If you don't know your differentiator. You are in trouble." - Ryan Egan

XOXO,

Codie 

To stream and subscribe on iTunes, click on the icon above, or click here. Want to hear another podcast about how to find your why and passion? — Listen to my broadcast on Girl Power Hour Radio. Here I talk about 5 steps to finding what you want and then executing.

How to Follow Your Passion Even with a 9-to-5

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How to Follow Your Passion Even with a 9-to-5

Written by Codie Sanchez                                                                Topics: The Struggle Isn't Real



It eventually became a voice that said, if you die with this thing inside you, you will have robbed the universe of something. And not only that but you will be on your deathbed and say, why?
— Wendi McGowan Ellis
Wendi McGowan Ellis - CEO & Founder Wendistry.

Wendi McGowan Ellis - CEO & Founder Wendistry.

Life is about moments. The moment you find your passion, the moment you decide to follow it and the moment you realize you can actually make money doing it. On this interview with Wendi McGowan Elise, CEO & Founder of Wendistry (think if Picasso met Anna Wintour and they had a tryst with Tory Burch), we dive into how she launched a successful fashion company, an online lifestyle magazine, all the while having one of those marriages that people write novels about. Her unconventional ideas on brainstorming over tacos on cocktail napkins each Tuesday with her dude, to creating a minimally viable product, to how to scale on the cheap, and never paying for advertising, are something any aspiring Karl Lagerfeld should take a listen to.

We talk about how to build your ideal client and define him or her, why even creatives need a process for their day and Sunday night planning sessions with your significant other. 

Since I collect words like a collector accumulates china, my favorite quotes from our interview by Wendi were tough to limit...

“Once you hit your forties you figure out who you are supposed to be when you grow up.”

“You have to listen to your inner voice, if you know you have something in you, start feeding what is inside you on the nights and weekends. You have to.”

“You cannot allow the thing into your life that needs to be there, if you are holding on to the other thing that you really hate.”

(On cutting out the things that don’t motivate you.) “You may hate it but it’s the devil you are familiar with and the scariest thing in the world is to let that thing go.”

 How Wendi Gets Creative: Made to Measure Channel – Karl Lagerfeld Sketches His Life

 The books that built her business:


Stream and subscribe on iTunes click here.

Want to hear another podcast about how to find your why and passion? — Listen to my broadcast on Girl Power Hour Radio. Here I talk 5 steps to finding what you want and then executing.

 

Hope you enjoy!!

Codie Sanchez Baker


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How To Start A Small Business On the Cheap

Written by Codie Sanchez                                         Topics: The Struggle Isn't Real

You Don't Need A Loan, You Don't Need to Crowdfund, Here's What You Do Need...

CEO of ThreadsRefined Codie Sanchez Baker and CEO of Art of Style Ashley Boucher talk how to build your empire one greenback at a time.
I built my business by working and saving then doing my website, working and saving and then buying business cards. It was step by step.
— Ashley Boucher - Art of Style

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